Search Engine Optimization (SEO)
Search engine optimization (SEO) is a complicated field, but it doesn't have to be difficult. By implementing a few core practices, you can increase organic (i.e. free) web traffic from Google and other search engines. And not just any traffic, but the right kind of traffic from potential customers actually looking to buy products like yours.
What We Offer
The SEO Process
Keyword Strategy
We’ll identify strategic “golden key phrases” that your site should be optimized for. These phrases reflect what you offer and have high search volume and minimal competition. We’ll also identify the 3 most important pages on your site to optimize for better ranking on search engines.
Strategy Implementation
We’ll write title tags, meta descriptions, and headers that incorporate your strategic key phrases. These elements help attract users who are searching for what you offer. We’ll also incorporate your key phrases into your content and image alt tags, reinforcing your site's relevance.
Site Map Submission
After optimizing key pages, we’ll submit your site map (a technical map of your entire website) to search engines. This helps the search robots navigate and understand your site. We’ll also verify ownership of your website, which boosts your site’s credibility and ranking.
Search Engine Indexing
Once your sitemap is submitted, we’ll request that search engines immediately “crawl” your site to fully index it in their results pages. This should trigger your site to show up in the search results pages for the strategic key phrases we identified in the "keyword strategy" phase.
Technical Adjustments
While we’re in Google’s engine room, we’ll tell it where we want your site to focus geographically (usually the USA). We’ll also tweak your domain settings to ensure that all traffic goes to the exact same version of your website with or without “www,” an SEO best practice.
Training Resources
Every SEO package includes a series of training videos and other online resources. We want to arm you with the knowledge you need to continue optimizing your website to help grow your business over time.
SEO Packages
SEO Gold
- 10 optimized pages
- All optimization steps + training resources
- Add additional pages for $100/page
SEO Silver
- 5 optimized pages
- All optimization steps + training resources
- Add additional pages for $100/page
SEO Bronze
- 3 optimized pages
- All optimization steps + training resources
- Add additional pages for $150/page
Local SEO Package
The #1 thing that helps small, local businesses succeed in search is having strong local SEO. Increase your local search visibility and connect with local clients and customers by getting your local listings all up to date and correct. We’ll update local SEO content (microdata) and ensure your business listing is found in all local directories including Facebook, Yelp, Google, Tripadvisor, and more.
Attraction & Conversion Package
This ongoing package uses SEO to both attract site visitors and turn them into customers. It includes keyword research, page optimization, competitive analysis, strategic blog topic recommendations and more. We'll optimize all points of conversion like ecommerce pages, and provide a monthly report with analytics, content recommendations, and suggestions for site changes.
"Thanks for doing such a great job on all my SEO—we saw more than 50% increase in search traffic after the changes! So exciting, and I learned so much from working with you. I plan to do you proud and continue to use my new understanding of SEO to grow my website visibility and sales even more!"
—Melissa, Quantum Microgreens
It's time for SEO if...
You are…
- A locally based business
- Selling online
- Using blogging as a marketing tool
And you want…
- To rank highly in search engines
- More organic traffic to your website
- More brand recognition
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